History

History

For more than 110 years Frico has produced authentic Dutch cheeses. Although the company has changed considerably, starting out as a small business and becoming the largest cheese producer in the Netherlands, one thing has stayed the same: the love for quality cheese.

 

The Frico brand has a long and interesting history which emerged from humble beginnings in 1898…

 

 

 

The start

 

In 1898 six dairy factories formed the Foundation of Frisian Cooperative Dairy Export Association. Its first export was butter under the trademark Wheelbarrow. By 1908, the Association was producing and exporting Cheshire and cheddar cheese swiftly followed by Gouda and Edam. So began a passion for cheese-making that endures to this day. 

 

 

 

Frico brand

 

A diffic ult period during the 1930s economic depression spurred The

Association to re-brand and adapt its positioning.. A change in name followed;– Frico. By joining Frisian and Cooperation, the Frico brand was born and new markets were found internationally. By 1936, the company had 160 trade partners with divisions in 62 countries.

 

 

 

 

40’s

 

1940 marked Frico’s 40th anniversary but this celebration was shortly followed by another World War. The Second World War caused much disruption but faith in the quality of their own products ensured Frico’s survival. After the war had ended, Frico expanded and new world markets were found. On the right a poster from 1950: Frico all over the world...

 

 

 

60’s

 

In the 1960s, technological modernisation and increased consumer spending led to a peak in sales. Milk trucks replaced milk wagons, farms enlarged and the amount of supermarkets increased which, in the 1970s, led to a new way of selling cheeses –fresh from the knife at special cheese counters.

 

As from the ‘60’s Frico became more important as a brand and the wheelbarrow became less apparent.

 

 

 

 

1965 Frico Branded Products

 

In response to changing shopping patterns, in March 1964, the Frico Branded Products department was set up. Frico became the brand for all traditional cheeses and the home of new branded products like Fricoletta, Fricosana and Fricodor.

 

During this time, the Mouse image was introduced to the brand and became an important and well known communication aid for Frico world wide.

 

  

80’s and 90’s

 

In the 1980s, a succession of mergers saw increased sales for Frico cheese. The subsequent growth meant that by 1991, the brand needed a new positioning. A cow was added to the logo with the word ‘Holland’ to signify the provenance, quality and rich assortment of traditional and speciality cheeses Frico produced. 

 

 

2000

 

The new millennium saw the introduction of sales offices in Germany, France and Spain along with a new logo, range and communication in these markets. The export department was expanded, and the marketing and sales forces increased. In the following years, Frico’s brand image and positioning were refined. 

 

 

 

2008 until today

In 2008 the design was further renewed to reflect the unique conditions on which the brand is based. Today,  the Frico design may have changed over the years but the focus is the same: providing a range of premium quality cheeses, which can be found all over the world.

 

Find out more about the Frico products today.

 

 

 

 

 

 

 

 

2002_06_frico_bus_rusland Frico in Russia

Frico products entered the Russian market in the early nineties. In the first years Frico cheeses were only found in open market places, typical for Russia these days. As of 1996 supermarkets aroused and the distribution of Frico products grew considerably. New ways of promoting food products in Russia were developed and Frico was one of the first brands to promote their cheeses in this new way.

2003_02_frico_truck_midden-oosten_02 Frico in the Middle East

In the 70's and 80's the Frico business was booming in countries such as Egypt, Jordan and Iran. After 1998, the Frico brand was introduced in the whole region, supported by merchandising and point of sale material. In a dozen of these countries, importers and employers of big retail stores follow special cheese courses developed by Frico, to learn about Frico cheeses and how to boost sales.

1955_03_billboard_canada Frico in Canada

In 1947 a Dutch seafarer started importing Dutch goods, such as tulip bulbs, herring and soon after Frico cheese. In the 50's an influx of immigrants with a taste for cheeses of their homeland saw an explosion of sales of Frico cheeses.

1992_05_interieur_kaasboerderij_htb_01 Frico in Japan

In 1931 a Japanese trade house began importing butter, cheese and casein from Frico. The Frico mouse became a much recognized emblem in Japan. The historical connection with Holland, led to the building of a Dutch themepark 'House Ten Bosch with typical Dutch features, such as windmills, including a Friesian cheese farm. The cheese shop developed to a succesful sales point of Frico cheeses in Japan!

1955_04_frico_kalender Frico calendar

A calendar from 1955. The Frico logo already more clearly communicated. On the front the wheelbarrow with the most important Frico products in that time: butter, cheese, milk powder and casein.